BARRIERS TO DIGITAL PLATFORM BUSINESS ADOPTION: A SYSTEMATIC LITERATURE REVIEW

The digital revolution is rapidly reshaping global business operations and environments, with digital platform business models emerging as a powerful force for promoting innovation and economic interaction in this changing ecosystem. However, Malaysia's industrial sector displays a complex situation in which certain industries demonstrate a slower adoption rate, and this phenomenon varies across different industries. This study is thus conducted to examine the barriers to adopting the digital platform business model and recommend appropriate actions to policymakers. To achieve this objective, a Systematic Literature Review (SLR) was conducted that analyses and synthesizes the existing studies relevant to the issue investigated. Three categories of barriers emerged from the SLR: personal, technological, and organizational. This study provides insights for overcoming adoption barriers and enhancing understanding of digital platform business acceptance. The implications highlight the need for user-centric digital platform design and industry-specific adoption strategies, emphasizing technology simplification and alignment with industry norms.