The Entrepreneurial Leap: Social Capital's Role in Moving Beyond Side‐Hustle Entrepreneurship in South Africa

ABSTRACT Entrepreneurship is broadly recognised as a driver of innovation and entrepreneurial success. Within the entrepreneurial landscape, many individuals initially embark on their journey as ‘side‐hustle’ entrepreneurs, engaging in small, part‐time ventures. Eventually, some of these entrepreneurs make the leap to full‐time entrepreneurs. However, the specific factors that facilitate this critical transition are not fully understood. This study investigates the role social capital plays in facilitating the transition from side‐hustle entrepreneurship to full‐time entrepreneurship in South Africa. The study adopts an inductive research approach and employs a qualitative exploratory methodology, collecting data from semi‐structured interviews with side‐hustle entrepreneurs who have either transitioned to full‐time entrepreneurship or are considering doing so. The findings reveal that mentorship and trusted networks are pivotal in providing the necessary support, resources and opportunities for transitioning to full‐time entrepreneurship. By delving into the dynamics of social capital in an entrepreneurship context, the study can potentially inform South African policies on entrepreneurship promotion, education and development, helping to stimulate much‐needed economic growth in South Africa.