Perception of Benefits to Increase Interest in Using the Service Electronic Money in Gedong Village, East Jakarta

This study aims to analyze the perception of the benefits of increasing user interest in electronic money services in Gedong Village. The research method used was a quantitative survey by distributing questionnaires to 60 respondents domiciled in Gedong Village. The collected data was analyzed using linear regression techniques to test the influence of benefit perception on user interest. Benefit perception variables are measured through indicators such as convenience, security, and efficiency in the use of electronic money services. In addition, descriptive statistical analysis was conducted to identify trends in technology use among respondents. The results of the study show that the perception of benefits has a significant influence on the increase in interest of electronic money service users. This research contributes to providing insights for service providers to improve features that strengthen the perception of benefits to increase the adoption of electronic money services in society.