Work Motivation to Improve the Performance of Cooperative Employees Al Barokah Depok

This study aims to identify the influence of work motivation on improving employee performance in a cooperative environment. The research method used was a quantitative survey by distributing questionnaires to 17 cooperative employees in various locations. The data obtained was analyzed using linear regression to test the relationship between work motivation and employee performance. In addition, in-depth interviews were conducted with several cooperative managers to understand the management of human resources that support work effectiveness. The results of the study show that work motivation has a significant influence on improving employee performance. This research contributes to providing recommendations for effective HR management strategies to improve employee motivation and performance in cooperatives.