Is coaching really neuro-inclusive? A qualitative study on the experiences of choice and personalisation in a neurodiversity coaching program

Purpose Autism diagnoses are significantly increasing among working-age populations, compelling companies to harness the unique strengths this population offers by providing appropriate support, such as coaching. However, mainstream coaching favours neurotypical norms and is not always neuro-inclusive. This study addresses this gap by identifying how coaching could be made more inclusive. Design/methodology/approach Data were collected from 11 hour-long interviews with the participants (autistic young adults and their coaches) and analysed using a thematic analysis approach. Findings Two overarching themes emerged: (1) the importance of maintaining fundamental coaching practices, such as building trust and rapport, and being client-led, and (2) the role of choice and personalisation in creating an inclusive coaching experience. It was found that identifying the right level of choice for the clients was key to minimising stress and anxiety. Research limitations/implications This study employed stringent sampling criteria; thus, the sample size was small and homogenous. Due to autism’s heterogeneity, this limits the transferability of the findings. Originality/value As an increasing number of individuals with autism enter the workforce, companies need to find ways to make proven support mechanisms, like coaching, neuro inclusive.