The Integration of Intangible Cultural Heritage and Popular Culture: Mechanisms and Implications

The paper explores how to build a bridge between intangible cultural heritage and popular culture, enabling the dissemination of intangible cultural heritage in a more trendy and fashionable way. As a crucial carrier of human civilization, the protection and transmission of intangible cultural heritage hold multidimensional profound values. Firstly, intangible cultural heritage serves as a gene pool of human civilization, preserving collective ethnic memory and sustaining cultural diversity. Secondly, as a new quality productive force, it can boost consumption and be contributed to promote economic growth. Finally, intangible cultural heritage provides cultural identity in modernization. However, the transmission of intangible cultural heritage (ICH) faces critical bottlenecks. The issues mainly focus on the rigidity of communication channels, the lack of novelty in narrative methods, and intangible cultural heritage media narrative carrier "rejuvenation". How to address these challenges through modern approaches and identify synergies between intangible cultural heritage and popular culture is pivotal for achieving sustainable ICH development. The introduction of traditional embroidery examples to propose the concept of IP and establish a complete IP industry chain represents a crucial step in integrating intangible cultural heritage into modern life.