Research on the Development Path of Social Media Platforms from the Perspective of User Experience -- Taking the Development of Short Video as an Example

In today's digital era, social media platforms affect all aspects of people's lives. This study focuses on this and takes a short video as a typical case to explore its development context from the perspective of user experience. At present, people are living in a fast-paced, high-pressure modern society and have an urgent desire for social and psychological satisfaction. The short video just flourishes with many characteristics. It fits in with the fragmented time, and people can watch it at any time during odd periods. Its content is diversified and concise, and the threshold of creation and profit is low. This study comprehensively analyzes the driving factors of audience demand and the advantages of the platform, and then puts forward strategies from the dimensions of adapting to the pace of life, such as accurately pushing content, controlling experience results, improving feedback mechanism, optimizing content ecology, supporting high-quality content, improving technical performance, enhancing audio-visual enjoyment, expanding social scenes, and developing interactive functions, to help the sustainable development of social media platform and build a healthy digital social ecology.