Research on Enterprise Management Strategies in the Digital Era: A Case Study of Haier's ''Rendanheyi'' Model

In recent years, with the continuous advancement of science and technology, emerging technologies such as artificial intelligence have led to significant breakthroughs. At the enterprise level, the digitalization of work and production processes has consequently improved. However, the increase in digitalization has brought new challenges and difficulties to enterprise management. This paper takes Haier as an example to study the challenges brought by digitalization in management organization and the ways to improve. The challenges of digitalization lie in the surge in personalized demands and the higher requirements for employees. Through an analysis of the "Rendanheyi" model, it is revealed that enterprise management models should focus on flexibility, stimulate employee initiative, and emphasize communication with customers.