ARTICLE IMAGE IN THE WRITER'S SPEECH CREATION (BASED ON THE MATERIAL OF POETIC WORKS OF FEDІR POTUSHNYAK)

The article highlights the topic of functioning of the "artistic image" concept in modern philological science, as well as the analysis of artistic images in the poetic speech creation of Fedіr Potushnyak. In the problems of studying the writer’s linguistic personality, artistic image occupies a prominent place. Analyzing the artistic image, attention is focused on the key elements of a poetic work that help convey emotions, ideas and the author’s worldview. The study identifies and describes artistic images based on thematic areas: nature, human feelings, philosophical reflections and cultural context. It is emphasized that one of the key characteristics of F. Potushnyak’s creative style is nature, as a reflection of the poet’s soul. Through artistic images that reflect human feelings, the writer skillfully conveys all the complexity and ambiguity of human emotions and feelings. Here he uses a number of expressive means: metaphors, comparisons, allegory, etc. In the writer’s poetic language, artistic images often appear that encourage us to think about the issues of life, death and the meaning of existence. Such artistic images can usually be abstract, but they always emphasize the deep philosophical nature of the author’s work and his search for answers to universal philosophical questions. The following artistic images in F. Potushnyak’s language that reflect the cultural context are also noted. The writer often refers to Ukrainian culture, folklore and folk traditions. It is noted that by integrating Ukrainian folklore motifs into his poetic language, the writer enriches it with national flavor, thereby emphasizing the deep roots of the Ukrainian people. Artistic images associated with folk customs, legends and myths add rich cultural content to his poetry. These or those elements can metaphorically act as an expression of collective memory and identity. In conclusion, it is emphasized that the poetry of Fedіr Potushnyak deeply explores the human soul through the artistic images he created, which are permeated with symbolism and metaphors, which makes his work relevant and significant for Ukrainian literature.