Strategic supply chain optimization for eco-friendly products: impact of preservation investment, carbon tax, marketing strategy and pricing on environmental sustainability

The presents research paper of Economic order quantity includes the impact of multiple parameter demand which heighted the im-pact of ‎these parameter to achieve the optimum result. This research paper uses the advertisement, selling price, and green product demand. Addi-‎tionally, as the impact of deterioration results in reducing profit, the concept of preservation is included in this paper. Also, the partial back-‎log shortage situation has been part of this paper. After observing the past few years trend, it has come to notice that the concept of sustain-‎ability of product and carbon tax in supply chain optimization attracts the focus of management of any organization to gain expected results. ‎Numerical examples and sensitivity analysis reveal how firms can gain optimum while mentioning environmental sustainability‎.