Drivers and Barriers of Mobile Payment Adoption Among MSMEs: Insights from Indonesia

Mobile payment systems have rapidly expanded globally, especially in developing countries like Thailand, Malaysia, and Indonesia. Technological advances, public acceptance, and increased adoption during the COVID-19 pandemic drive this growth. Mobile payments involve key stakeholders: technology providers, end-users, government regulators, and merchants, each contributing to the adoption ecosystem. Users prefer mobile payments for their speed and convenience over traditional cash transactions. This study explores the driver and barrier factors influencing mobile payment QR adoption among merchants, particularly from the MSME perspective, using existing frameworks based on previous research adapted to MSME conditions. Conducted in Indonesia with 418 MSME business respondents, this study employs a quantitative, cross-sectional methodology with a 95% confidence level and an SEM analysis. The findings reveal that perceived ease of use does not significantly impact perceived experience, while perceived usefulness does. Perceived risk, convenience, experience, and word-of-mouth learning statistically significantly influence merchants’ intention to use mobile payments. However, customer engagement, cost, trust, and complexity appear less influential. Overall, this research advances understanding of the key factors affecting merchants’ adoption of mobile payment and provides insights relevant to MSME economic growth.