Effect of Music on Attention, Creativity and Memory

Abstract: Music has been known to have a profound effect on a person’s behaviour and psychological processes, because music is hardwired into the human brain. Research has proven that music plays an important role in an individual’s life and has various cognitive effects on the human brain. In this paper, the effect of music will be studied upon the aspect of work performance of a person engaged in a media organization. For this purpose, quantitative study will be conducted on 100 employees of age group 21 - 30, using software based psychological tool known as Pebl. The sample will comprise of people belonging to media organizations and data will be collected within duration of 2 months, from April till June 2019. For pretest and posttest analysis, SPSS software would be used. The cognitive dimensions that will be focused for this study are attention, memory and creativity. The null hypothesis for the research is that there is no significant difference between the pretest and posttest scores of the given sample due to intervention of music. Expected results are that music will have a significant effect on the performances of the sample, thereby increasing their work performance in the related field.