bridging ai skills gaps in marketing education: prompt engineering as a key competency

This is the final version. Available on open access from Routledge via the DOI in this record

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Publication Details

Journal
Marketing Education Review
Published
2025-05-06
DOI
https://doi.org/10.1080/10528008.2025.2501788
Citations
5
Primary Topic
Management and Marketing Education
Type
article
Field-Weighted Citation Impact
13.80
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article

bridging ai skills gaps in marketing education: prompt engineering as a key competency

Taha Mansouri, David Dose, Mohammad Saleh Torkestani
5 citations
Marketing Education Review
Management and Marketing Education
13.80
article

bridging ai skills gaps in marketing education: prompt engineering as a key competency

Taha Mansouri, David Dose, Mohammad Saleh Torkestani
article en
5 citations

Abstract

This is the final version. Available on open access from Routledge via the DOI in this record

Marketing Education ReviewVol. 35(3)
University of Exeter (GB), University of Salford (GB)
Openalex Percentile: Top 2%
Management and Marketing Education
13.80
DOIOpen Access PDFOpenAlex
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bridging ai skills gaps in marketing education: prompt engineering as a key competency — Taha Mansouri, David Dose, et al. · Marketing Education Review (2025) | TGRS Research Map | TGRS