The market value of Chinese root carving art: A study of cross-border E-commerce in ASEAN

Chinese root carving art, a traditional craftsmanship form, carries profound cultural significance and high artistic value. In the era of globalization and technological advancement, the market for Chinese root carving art has expanded significantly, particularly with the rise of cross-border e-commerce. The Association of Southeast Asian Nations (ASEAN) presents an intriguing market for such art due to its diverse cultural landscape and growing interest in traditional crafts. This editorial examines the market value of Chinese root carving art in ASEAN countries, focusing on how cross-border e-commerce can facilitate its international dissemination and commercialization. By analyzing the unique appeal of root carving, the cultural context of ASEAN, and the advantages and challenges of cross-border e-commerce, this editorial aims to provide insights and strategies for promoting the internationalization of Chinese root carving art.