CHARACTERISTICS, RISKS, AND REVALUATION OF THE VALUE NETWORKS OF AN AGRICULTURAL LAND

Several crops generate local employment and drive the economy in the High Mountain Region (RAM: Región Altas Montañas) of Veracruz. However, changes in sale price, oversupply, natural disasters, new pests, and scarce or lack of training regarding agricultural activities can lead producers to the abandonment of crops, unemployment, and migration. Consequently, identifying the type of value networks and risks and developing revaluation proposals is fundamental to foster the consolidation and permanence of products, both in domestic and international markets. Surveys —based on socioeconomic, environmental, commercial, and technological variables, as well as on the integration of links from internal logistics— were applied to crop (n=15) producers (n=131). The RStudio v. 4.3.3 software was used for the analysis. Six types of value networks were identified; none of them fell into a single classification type (primary, emergent, or potential). The percentage of the distinctive features indicated that the networks were dynamic and that their common features establish them as mixed and evolving. To facilitate their study, risks were classified per social segments. The products of the network have an accumulated dependency on the domestic, local, regional, and Mexico City (CDMX) markets (86%). Only chayote and banana leaves are exported. Chayote is included in the six value networks and has the highest consolidation level as primary network. The explained cumulative variance (73.95%) is divided into four main components. It frequently includes technical support, unauthorized agrochemicals, and raw manure. In order to consolidate the networks, risky activities that limit the dynamics and evolution of crops should be taken into account.