Financial Knowledge in Enhancing Financial Management Behavior of Women as MSME Actors in Layer Chicken Farming

Sidenreng Rappang Regency, specifically Maritengngae District, has its second leading sector after agriculture, which is livestock farming, with a population of 4,562,924 laying hens, 1,090,000 of which are in Maritengngae District. The majority of laying hen entrepreneurs are women. However, the main issue that arises is the lack of understanding of financial management behavior, as evidenced by the numerous failed laying hen businesses. Therefore, this study was conducted to investigate, analyze, and provide an in-depth description of the impact of financial knowledge on financial management behavior among MSME actors, and to identify other factors that may influence the financial management behavior of MSME actors, particularly female laying hen farm entrepreneurs. The method used is descriptive and explanatory with a quantitative approach, as the research involves respondents' answers in numerical form, which are processed and analyzed to explain the causal relationship between the variables studied. The research findings show that financial knowledge has a positive and significant influence of 42.2% on the financial management behavior of female MSME laying hen farmers in Maritengngae, while the remaining 57.6% is influenced by other factors.