COMPREHENDING CONSUMER SOCIAL REPRESENTATIONS OF LABORATORY GROWN MEAT

This study explores the intriguing realm of public perceptions concerning lab-grown meat. By employing sentiment analysis on Facebook posts, the research provides a comprehensive view of public sentiments. Notably, the findings unveil a dominant positive attitude towards lab-grown meat, particularly highlighting its prospective environmental benefits and the potential to reduce animal suffering. Yet, a considerable number of responses voiced concerns, touching upon aspects like health implications, ethical considerations, and possible unforeseen risks associated with this emerging food technology. Among the array of opinions, the most optimistic comments expressed a fervent hope that such advancements might lead to enhanced meat quality while simultaneously reducing the demand for conventionally sourced meat. To achieve these insights, the study meticulously analyzed various metrics, such as reactions, comments, and shares on the posts. This approach allowed for a more holistic understanding of the depth and breadth of public interest and sentiment on the topic. In essence, this research not only offers a timely and insightful snapshot of societal responses to lab-grown meat but also plays a crucial role in deepening academic and societal discussions about alternative and sustainable protein sources.