Understanding Supply Chain Resilience in Technology‐Based Innovations in <scp>MSMEs</scp>. The Role of Techno‐Insecurity, Innovation Orientation, and Employee Resilience in Supporting the Orientation of Key Decision‐Makers

ABSTRACT There is a paucity of empirical research exploring the antecedents and underlying dynamics that contribute to enhancing supply chain resilience among digital service Small and Medium Enterprises (SMEs) Micro‐, Small and Medium‐sized Enterprises and (MSMEs). The current study has threefold objectives: (a) explore the effect of employee resilience on innovation orientation and techno‐insecurity, (b) examine how techno‐insecurity influences innovation orientation and SCR, and (c) assess the impact of innovation orientation on SCR. We used supply chain resilience theory to empirically investigate these objectives in the context of digital services SMEs and MSMEs in Brazil. Data was collected from 442 senior managers working in the Brazilian digital services firms in the field of technology‐based innovation and analyzed in two phases. In phase 1, PLS‐SEM was done using SmartPLS 3 software followed by an artificial neural network (ANN) analysis using IBM SPSS 29 in stage 2. Results suggest techno‐insecurity and innovation orientation as significant predictors of supply chain resilience in digital service firms. Also, findings provide empirical evidence suggesting that resilient employees are better equipped to mitigate the negative impacts of techno‐insecurity, as opposed to previous findings, and contribute to a resilient supply chain. The findings provide valuable insights for supply chain practitioners and contribute to the broader understanding of resilience within the digital service firms in modern supply chain management.