The role of sports marketing in achieving social integration

This research aims to highlight the role of sports marketing in achieving social integration. The results obtained showed that there is an implicit relationship between sports marketing and achieving social integration, as sports marketing contributes to paying attention to the dimensions of social integration by adopting the social concept of sports marketing through the sports marketing mix. The results of the research also confirmed that the contribution of the sports product to achieving social integration is through the provision of goods, services and ideas that include a set of characteristics to satisfy the needs and desires of individuals, the most important of which are the needs of acceptance and belonging. While the Sports price contribution is shown by the perceived benefits that must be higher than the material or intangible cost paid for the success of the desired adjustment process in social behavior. It also highlights the role of sports promotion and distribution through cognitive and educational messages And decisions regarding appropriate distribution outlets.