ANALISIS PROSES PRODUKSI BERITA DALAM SURAT KABAR RADAR PEKALONGAN

This research explores various newspaper production processes in Radar Pekalongan, ranging from the planning process, production, marketing, to the obstacles faced. This research aims to compare and understand how the production process and field management of Pekalongan Radar with existing theories. This research uses a qualitative descriptive method with a research approach that describes how the reality behind the Radar Pekalongan newspaper is. Data and findings came from literature results, literature studies, and direct interviews with Radar Pekalongan. The results of the study explain the planning process in the production of Radar Pekalongan newspaper starting from projection meetings, determining production schedules, review and revision, layout and design, printing and distribution. Then the news production process is carried out with projection meetings, reportage, news writing to listing meetings and continues to the production process of printed newspapers starting with the inspection and preparation of page plans by the editor, layouting, sending soft files to Radar Cirebon, making plates, and finally the printing process. Next, the marketing process is carried out by the loper, the marketing process is carried out by event marketing.