The term “creativity” in the discourse of theories and concepts

The relevance of the research topic was determined by the need to comprehend the meaning and concept of the term “creativity” and the evolution of its development as a theoretical category. The aim was to examine the aspects of the emergence, meaning, and concept of the term “creativity” and its evolutionary development, taking into account the trends of the modern economy. One of the main methodological principles applied in the study was the principle of interdisciplinarity, which encompassed various theoretical and practical subject areas. The study also employed the method of analytical-synthetic information processing, the dialectical method, as well as the methods of system analysis and logical generalisation. The research was based on theoretical considerations of leading scholars who have studied the outlined issue. Creativity is becoming an increasingly significant factor with a substantial impact on all spheres of activity. The analysis conducted and the evolution of scientific perspectives on this category over different periods have been examined, highlighting discrepancies in its interpretation by various scholars, which account for the diversity of definitions and understandings of the term “creativity.” It has been found that authors of existing theories employ different approaches to its definition and terminology, while the analysis of academic sources indicated the absence of a unified concept and understanding of the essence of creativity and stable notions in this field. When interpreting the concept of “creativity,” its place within an individual's structure, the level of awareness of its various manifestations, as well as the sources and conditions of its development, are determined differently. Summarising the results of the analysis of different scholarly viewpoints, it can be stated that creativity is closely interconnected with emotional, motivational, intellectual, and activity-related spheres. However, the multidimensional nature of this concept requires further research and refinement of its definition. This article deepened the understanding of the term “creativity” in the context of theoretical discourse, which may be utilised in the teaching of academic disciplines or their components – economics, management, philosophy, sociology, political science, and others