Title Pending 27

This is an accepted article with a DOI pre-assigned that is not yet published.The Gip percussion ensamble (GPE) is a non-profit music group registered in Hong Kong. This study focuses on GPE and explores the concept of virtual exhibition art creation from creator’s perspective. As Hong Kong art development Council “Art Go Digital: A Tour Between Virtual and Reality” project as a case, using grounded theory summarized three creative ideas: the creator perspective of virtual creation self, infinite space development of own innovation, social value creation of superego service object. Provides a new perspective for cooperation between art groups and technology suppliers and other virtual art performance concept construction.