Reframing the Stakeholder Salience Model From the Perspective of University‐Affiliated Nonprofit Organizations

ABSTRACT This article presents a reconstruction of the stakeholder salience model to assist decision‐makers in university‐affiliated nonprofit organizations in identifying and managing their stakeholders. The proposed framework is based on multiple case studies of homogenous university‐affiliated nonprofit organizations. Between April 2021 and May 2022, 69 semi‐structured interviews were conducted. This study enhances the current stakeholder literature by identifying trustworthiness, motivation, and legitimacy as key stakeholder traits of potential contributors to nonprofit organizations. It also suggests a new stakeholder classification model based on the presence of one or more of these traits. The framework proposed has the potential to guide decision‐makers in university‐affiliated nonprofit organizations that work toward inclusive development and improving the lives of marginalized populations. This research broadens the stakeholder salience model's scope to include nonprofits and stakeholders from underrepresented groups.