Workshop: Digital Transformation of Organizations Using Generative AI

This workshop explores the integration of generative AI as a strategic tool for driving digital transformation across various organizational sectors. Generative AI, known for its capacity to create new, original content from extensive datasets, is transforming key business areas such as marketing, product design, process optimization, and customer service. This workshop focuses on the main enablers required for adopting generative AI, including technological infrastructure and data management platforms, as well as the high-impact areas where this technology can significantly enhance organizational performance. Through case studies and practical discussions, participants will gain actionable insights into implementing generative AI effectively within their organizations.