Стратегії управління підприємницькими ризиками в умовах нестабільної економіки

Entrepreneurial risk management is a key factor in ensuring the stable development of companies in today's dynamic business environment. High competition, economic instability, and rapid technological progress force enterprises to develop effective risk minimization strategies. This article examines the main risk management strategies, their characteristics, areas of application, and effectiveness across different types of companies. The study utilizes an analysis of literary sources and regulatory frameworks, a comparative analysis of various risk management strategies, and a case study method to explore real-world examples of strategy implementation in companies. Additionally, a systematic approach was applied to assess the interrelationships between different risk management methods. A risk management strategy is a systematic approach that includes risk identification, assessment, response, and monitoring, aimed at ensuring the stability and competitiveness of an enterprise. It involves preventive measures, analytical tools, and planning techniques that allow not only reaction to risks but also forecasting their occurrence. The research revealed that the choice of a risk management strategy depends on the company's specific activities, risk levels, and available resources. Technological startups most often utilize business experiments and Minimum Viable Product (MVP) development, while financial institutions focus on data analysis and contingency planning. The implementation of a comprehensive risk management approach helps minimize potential threats and enhances a company's resilience to external challenges. The findings of this study are valuable for business leaders, financial analysts, and risk management professionals, offering practical recommendations for selecting the optimal risk management strategy based on the company's characteristics. The proposed systematic approach aids in adapting risk management to modern conditions, increasing the competitiveness of enterprises in the market.