A Post-COVID-19 Entrepreneurial Plan for Micro-Independent Hotels: The Case of Coron, Palawan

Aim:The Philippine government's restrictions during the Covid 19 pandemic severely impacted hotel and lodging business owners, leading to the closure of many destinations and affecting hotels worldwide.Travel bans hindered travelers from reserving hotels, causing difficulties in room occupancy and revenue stability.This study investigated the impact of the health crisis on micro-independent hotels in Coron, Palawan, and presented ways to mitigate the impacts and be better prepared for such crises. Methodology:The study used two frameworks: the Crises of Small and Medium Enterprises (SME) and the Entrepreneurial Response to Crises frameworks; it employed a descriptive-qualitative approach, and gathered data from five selected micro-independent hotels (MIH) in Barangay Poblacion, Coron Palawan. Results:The study revealed, among others, that SMEs and micro-independent hotel owners adapted to the crisis by lowering costs and diversifying services.MIH owners, employees, and local government units prioritized health, product creation, and owner recompense.SMEs invested in human capital, outsourced to improve service quality and cut costs, optimized resources, extended product offerings, and formed collaborative networks to be environmentally friendly.They diversified revenue streams, used digital technologies, and promoted sustainable tourism with local governments. Conclusion:Based on the local government's response and best practices of hotels worldwide during the crisis, several recommendations for micro-independent hotels to overcome the challenges posed by the pandemic and ensure long-term sustainability were given, including government support programs for small companies, diversification strategies, cost-cutting measures, prioritizing health standards, establishing collaborations with government agencies and local enterprises, employing technology for efficient pandemic management, implementing strategic interventions, and prioritizing entrepreneurship, innovation, and creativity.