Eras Tour Outfit: Kontestasi Tubuh Melalui Outfit pada Konser Taylor Swift

Outfit is an important element in supporting a person's appearance when attending a music concert. Each concert itself brings its own concert which is closely related to the identity of the singer which is reflected in the concert concept, choreography, stage setting and costumes. This research will discuss the phenomenon of the meaning of outfits and friendship bracelets used by Taylor Swift fans when attending her concerts which have now become the hallmark of Taylor Swift: The Eras Tour. This research method uses a combination of digital ethnographic methods which specifically use the Instagram and TikTok platforms, and participant observation methods. The results of this research found that the use of outfits by Taylor Swift fans that are tailored to certain Taylor Swift albums reflects the extraordinary connection that Taylor Swift fans have with Taylor's songs which are represented in certain outfit modifications. This form of connection can be seen from fans who volunteer to sew, modify, and hunt for outfits that match the Taylor Swift album of their choice. Apart from that, this form of connection is passed on and established by fans to other fans when attending The Eras Tour concerts through friendship bracelets. Each fan makes friendship bracelets inspired by albums, titles or lyrics from Taylor Swift's songs which they will then exchange with other fans at The Eras Tour venue.