Сутність та психологічні особливості поняття «творчий потенціал особистості»

The relevance of this study lies in the fact that the general trends of today, which, unfortunately, combine both progressive and regressive trends, determined by a long-term systemic crisis of various scales - all this undoubtedly determines both the intensification of classical and the search for new means of overcoming crisis phenomena, stimulating human activity in various spheres, determines the need for a more successful implementation of human resources - primarily the creative potential of an individual, an individual employee, as well as the potential of collectives, production structures, each country and up to and including humanity. The study of creative potential is an independent, but multifaceted problem, which, of course, is of interest not only to psychology, but also to a number of sciences, in particular philosophy and sociology, medicine, economics, acmeology. Let us dwell only on some purely psychological aspects of this complex problem. The purpose of the study is to reveal the essence and psychological features of the concept of "creative potential of the individual." In the process of writing this article, the following methods were used: analysis and synthesis, generalization, system method, logical, dialectical, generalization method. It was found that the creative potential of a person is a structurally and functionally organized formation, synthesis of social and psychophysical properties, in the characteristics of which the unity of the natural and social is expressed: the presence of natural predispositions to creativity and the need for their development in the conditions of life. Analysis of scientific sources made it possible to find out that creativity is a process of human activity to create original spiritual or material values, establish new facts, properties and patterns to meet human needs, while creativity is a person's ability to create unusual ideas, original solutions, bring something objectively or subjectively new to life.