Pengembangan UMKM “Rengginang” di Desa Karangmekar

Community service activities aim to help empower various potentials in the environment around the Village and also its community. One of the targets in this Community Service Activity is the empowerment of MSMEs. Empowerment of MSMEs is one of the focuses in increasing income, expanding market share, and legalizing the form of MSME businesses. After implementing the Community Service programs, the results showed that the implementation of programs related to the empowerment of MSMEs, especially in Mr. Warsa's business, showed positive results. Where Mr. Warsa's business now has legalization with the possession of a NIB. As well as the creation of a business logo, packaging label, and business banner has a good impact on the marketing process with the increasing recognition of Mr. Warsa's business. Which in this case can certainly expand the market share, and increase income.

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Publication Details

Journal
JPPI Jurnal Pengabdian Pelita Insani
Published
2024-08-10
DOI
https://doi.org/10.71195/jppi.v1i02.16
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Pengembangan UMKM “Rengginang” di Desa Karangmekar

Andi Suhandi, Bernad Hananto, Azmy MH, Bayu Umara et al.
JPPI Jurnal Pengabdian Pelita Insani
SMEs Development and Digital Marketing
article

Pengembangan UMKM “Rengginang” di Desa Karangmekar

Andi Suhandi, Bernad Hananto, Azmy MH, Bayu Umara, Saphira VJ
article en

Abstract

Community service activities aim to help empower various potentials in the environment around the Village and also its community. One of the targets in this Community Service Activity is the empowerment of MSMEs. Empowerment of MSMEs is one of the focuses in increasing income, expanding market share, and legalizing the form of MSME businesses. After implementing the Community Service programs, the results showed that the implementation of programs related to the empowerment of MSMEs, especially in Mr. Warsa's business, showed positive results. Where Mr. Warsa's business now has legalization with the possession of a NIB. As well as the creation of a business logo, packaging label, and business banner has a good impact on the marketing process with the increasing recognition of Mr. Warsa's business. Which in this case can certainly expand the market share, and increase income.

JPPI Jurnal Pengabdian Pelita InsaniVol. 1(02)
Steinhauser (Czechia) (CZ)
Openalex Percentile: Top 42%
SMEs Development and Digital Marketing
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