THE IMPACT OF TANGIBLE AND INTANGIBLE ASSETS ON FINANCIAL PERFORMANCE: EVIDENCE FROM PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDONESIA

This study aims to examine the influence of tangible and intangible assets on the financial performance of private higher education in higher education service institutions in Region X, Indonesia. This study uses a quantitative approach with survey data collected from 124 respondents representing various private higher education. Data analysis was carried out using the Smart PLS statistical tool to test the influence of tangible and intangible assets on financial performance. The results of the study show that these two types of assets significantly affect the financial performance of private higher education. These findings underscore the importance of effectively managing tangible and intangible assets to improve financial results. This research provides practical implications for higher education managers and policymakers by emphasizing the strategic role of assets in maintaining financial health and competitiveness.