Peran Masyarakat dalam Pengembangan Objek Wisata Pantai Siregar Aek Nalas di Kecamatan Uluan Kabupaten Toba

This study discusses “The Role of the Community in the Development of the Siregar Aek Nalas Beach Tourism Object in Uluan District, Toba Regency.” The purpose of this research is to examine how the community of Siregar Aek Nalas Village contributes to the development of the Siregar Aek Nalas Beach tourism object in Uluan District, Toba Regency.The research employs a qualitative method to analyze the natural conditions of the research object. This study is descriptive in nature, aiming to illustrate the actual conditions at the research site and present them based on field authenticity. Data collection methods include direct observation and field visits, as well as in-depth interviews to obtain and explore information from informants.The findings reveal that the Siregar Aek Nalas Beach tourism object has significant potential for development and proper management. However, its development remains suboptimal due to several factors, including the lack of community involvement, insufficient budget allocation for tourism development, inadequate supporting facilities, ineffective tourism promotion, and limited support from the local government. These challenges have hindered the progress of tourism development in the area.