Peran Unit Pelaksana Teknis dalam Meningkatkan Minat Wisata di Objek Wisata Salib Kasih

This study aims to describe the role of the Technical Implementation Unit (UPT) in increasing tourist interest in the religious tourism destination of Salib Kasih, located in Siatas Barita Subdistrict, North Tapanuli Regency. The research used a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The findings show that the UPT of Salib Kasih is responsible for maintaining cleanliness, managing facilities, collecting local government revenue (PAD), and organizing religious and cultural activities. Despite facing challenges such as limited budget and competition from emerging tourist destinations, the UPT continues to innovate by creating new photo spots and collaborating with local communities and related departments. The study concludes that the active role of the UPT significantly contributes to the attractiveness and comfort of the destination, thus enhancing tourists' interest in visiting Salib Kasih.