Pemanfaatan Teknologi Digital untuk Menjaga dan Memajukan Pusaka Budaya Bali di Mata Dunia

Indonesia has three types of heritage: Cultural Heritage, Natural Heritage, and Saujana Heritage. Cultural Heritage includes unique works from more than 500 ethnic groups, while Natural Heritage is a distinctive natural form. Saujana Heritage is a combination of culture and nature in one unit. This study involved 150 respondents and 2 stakeholders who participated in this study. Data collection techniques used observation, interviews, questionnaires and documentation. The findings of this study are that the preservation of Balinese heritage through digital media faces challenges such as the digital divide, which affects the distribution of cultural information in remote areas in Bali. In addition, maintaining cultural integrity in the digitalization process is important to ensure that original cultural values ​​are not lost. The main challenges in using digital technology to preserve Balinese culture include the digital divide, cultural resistance to new technologies, and the lack of digital literacy among local communities. There are great opportunities in increasing global access to Balinese culture, innovation in cultural tourism, and the development of digital platforms that can promote and preserve Balinese cultural heritage more widely and effectively. The use of social media and tourism applications has proven effective in promoting and preserving Balinese cultural heritage. Social media such as Instagram and Facebook can be used to showcase cultural rituals or traditional ceremonies in real-time, while mobile applications can provide detailed information about Balinese cultural sites.