Proposal for a Green Business Model for Biofortified Foods in the Municipality of Chocontá, Cundinamarca

Historically, agriculture has been a key driver of rural development. Therefore, outlining strategies that enhance agricultural production for economic sustenance, quality of life, and the durability of natural resources puts us on the right path to ensure sustainability. This is the focus of the green business model proposal, which aims to provide farmers with tools to strengthen their daily activities while preserving the ecosystem, ensuring that future generations can enjoy its benefits. Opening a marketing channel under green business guidelines for iceberg lettuce as a biofortified food crop in the municipality of Chocontá in Cundinamarca, Colombia, is an innovative approach to addressing food security issues. Currently, 24.8% of households in 23 cities consume two meals a day or fewer. This proposal also seeks to influence crop rotation in the municipality, helping to mitigate soil degradation in the area.