The Role of Instagram Social Media on the @tahuradjuanda.official account (Descriptive Study of Tourism Promotion & Environmental Preservation in the Ir.H. Grand Forest Park Area)

In everyday life, the presence of technology is inseparable. The development of technology for now has a huge impact. Social media is one of the technological developments that has a role to provide convenience for humans to communicate. Social media is one of the best ways to promote a tourist spot, one of the social media that many people have recently loved is Instagram. Instagram has become one of the most popular social media platforms in the world, with millions of users actively sharing photos and videos. One of the tourist attractions in Bandung is the Ir. H. Djuanda Grand Forest Park. Through Instagram, the management of the Botanical Forest Park can introduce various natural attractions, such as protected forests, trekking trails, and diversity of flora and fauna by utilizing existing features on Instagram, such as stories, reels, and hashtags, managers and users can jointly build a positive image of the Ir. H. Djuanda Botanical Forest Park area as an environmentally friendly tourist destination. Through this approach, it is hoped that public awareness of the importance of maintaining the natural beauty and ecosystems in the area will increase, supporting sustainable conservation efforts