Research on the practical difficulties and solutions for the promotion and application of smart agriculture technology from the perspective of comprehensive rural revitalization: based on the perspective of "cognition attitude behavior motivation"

Agricultural development cannot be separated from technology. In the context of the comprehensive rural revitalization strategy, developing smart agriculture to assist in the comprehensive rural revitalization is not only a powerful lever to accelerate the construction of digital China, but also a realistic path to pro-mote the modernization of agriculture and rural areas. Based on this, this article focuses on the promotion and application of smart agriculture technology in the context of comprehensive rural revitalization. From the perspective of "cogni-tion attitude behavior motivation", through literature research, field research, and empirical analysis, it deeply analyzes the difficulties it faces and proposes solutions. Research has found that the promotion of smart agriculture technol-ogy is constrained by multiple factors such as technology, talent, funding, and policies. Therefore, targeted strategies should be proposed at the government, enterprise, and individual levels through the establishment of incentive mecha-nisms to promote the widespread application of smart agriculture technology and assist in the modernization and comprehensive revitalization of agriculture and rural areas.