Analisis Hukum Pengembangan Usaha Kripik Usus Ayam pada Pelaku UMKM di Kecamatan Melak: Implementasi dan Tantangan Undang-Undang Nomor 20 Tahun 2008

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy, including in West Kutai Regency. This research analyzes the development of chicken intestine chips business by MSMEs in Melak District through a legal perspective, particularly the implementation of Law No. 20/2008 on MSMEs. The research uses a normative legal approach with primary (interviews, licensing documents) and secondary (laws and regulations, academic literature) data analysis. Data were collected through field and literature studies, then analyzed qualitatively. Business development of chicken intestine chips is focused on improving product quality and expanding digital marketing. The local government provides support through easy licensing (NIB), management training, and production equipment assistance. However, the main constraints include fluctuations in raw material prices, scarcity of chicken intestine supply, and the absence of halal and PIRT certifications that hinder market expansion. The implementation of Law No. 20/2008 has not been optimal, especially in the aspects of legal protection and certification facilitation. Synergy between business actors, government, and related institutions is needed to strengthen supply chains, improve legal literacy of MSMEs, and ensure compliance with food safety standards.