Sustainable business models in the digital transformation of higher education: Evidence from Ukraine

This article provides an in-depth analysis of the integration of sustainable business models (SBMs) into Ukraine’s digital educational framework. Based on a unique empirical study of teachers, graduate students and undergraduates, it evaluates their awareness of, perception of, and readiness for the implementation of SBMs. The findings reveal several barriers to progress, most notably low digital engagement and limited familiarity with modern tools. Statistical analysis emphasises the urgent need to enhance digital competencies throughout the educational community. In response, the authors propose a practical model for integrating sustainability principles with modern technologies, such as AI and blockchain, into the curriculum. The study categorises key challenges into three groups: technological (poor infrastructure); educational (outdated curricula); and organisational (lack of coordination). Respondents ranked technological issues as the most pressing. The research offers practical guidance for policymakers, advocating interdisciplinary courses and closer collaboration with the IT sector. Ultimately, the study stresses that digital transformation in education requires not only technical upgrades, but also a shift in mindset among all stakeholders.