“Investigating the effect of perception andcustomer attitude towards smart voice assistant and their intention to use them”

Objectives: The study aimed to look into how customers’ attitudesand perceptions of smart voice assistants affect their intention toutilize them. The goal of this study is to find out how consumers viewsmart voice assistants and intend to use them.Study Location: Cairo, Egypt Methodology: A questionnaire was given to a purposeful sample of254 people in Cairo, Egypt, in 2024 in order to collect data. Using a likertscale, the questionnaire asks about customers’ perceptions of smartvoice assistants (perceived enjoyment, perceived security, perceived value, and perceived convenience), attitudes toward smart voice assistants,plans to use them, demographic information, and general knowledgeabout them. Results: Reveal that the majority of the sample is females (63.7%) andmost fall within the 18-25 age brackets (68.3%). Additionally, over halfreport an income of less than 5000 (53.9%) and are college students(64.4%). In terms of smart voice assistants, 94.4% are aware of them,with 84.52% using them. The reliability analysis shows Cronbach’s alphavalues ranging between 0.8 and 0.9, indicating good internal consistency. Recommendations: ensuring the security of a smart voice assistant iscrucial to protect both user privacy and prevent unauthorized access tosensitive information. Here are some recommendations for improvingthe security of a smart voice assistant: Security is an ongoing process,and it’s essential to stay vigilant and keep up with the latest securitypractices and technologies to protect voice assistant systems effectively.To encourage and motivate customers to interact with the smart voiceassistant on a frequent basis, incorporate gamification features and incentive programmers. Incentives, accolades, or accomplishments canenhance the fun and engagement of interactions, which can result in amore positive attitude towards technology