Beef Cattle Business Development Strategy Based on Ownership Scale and Income Level of Farmers in Parigi Selatan District Parigi Moutong Regency

The objectives of the research on Beef Cattle Business Development Strategy Based on Scale of Ownership and Income Level of Farmers in South Parigi Subdistrict, Parigi Moutong Regency are to determine the income of farmers at different ownership scales, determine the internal and external factors of beef cattle rearing and formulate alternative beef cattle development strategies. This research was conducted in a group of farmers in South Parigi Subdistrict, Parigi Moutong Regency in July 2024. The types of data used in this research are quantitative data and qualitative data. Data analysis used income analysis, RC ratio, analysis of external internal environmental factors and SWOT analysis. The results showed that beef cattle business income at the scale of 3-5 heads amounted to Rp.11,354,055 (R/C = 1.49), ownership scale of 6-10 heads amounted to Rp. 25,595,846 (R/C = 1.69) and scale above 10 heads amounted to Rp. 80,732,744 (R/C = 1.41). The position of the beef cattle farming business based on the IE matrix analysis is in the second quadrant with a total internal factor score of 2.73 and a total external factor score of 3.08, so the right strategy to do is the growth and build strategy.