TOURIST'S ATTRACTION TOWARDS UNESCO WORLD HERITAGE SITE -BRIHADEESWARAR TEMPLE, THANJAVUR, TAMIL NADU

Tourism marketing focuses on promoting destinations and experiences to draw in travelers,with the goal of enhancing awareness, fostering a positive image, and increasing visitor numbers and revenue.The "Great Living Chola Temples" with UNESCO world heritage in Thanjavur,is a renowned temple for its architectural brilliance and cultural significance. The Brihadeeswarar temple complex in Thanjavur,a World Heritage site since 1987,features six sub-shrines added over time within its courtyard, and these shrines are integral components of the temple's expansive structure. This temple, famous for its sculptures,features a bronze statue of Shiva as a dancer,commissioned by Tamil King Raja Raja Chola I in the 11th century.The statue was completed in 1010 AD, showcasing the king's devotion to Shiva,and in 2010,the temple celebrated its 1000th anniversary. Tourist attractions are created to offer visitors a memorable and enjoyable experience,boosting both the tourism industry and local economies.For the purpose of this study only 150 respondents were selected through convenience sampling method through survey method, from the tourists who visited Brihadeeswarar Temple,at Thanjavur.Using SPSS Package tools such as Percentage analysis,Chi square,student “t”test, Pearson correlation and Factor Analysis to test the variables.