Role of Middle Class in Emerging Business Economy

Abstract The middle class plays a significant role in shaping the financial and business scenario of emerging economies. With increasing income level, it improved financial literacy and access to digital tools, this segment has transformed from being only consumer to active economic contributors. The middle class is now involved in savings, putting their money things into like stocks or mutual funds (investing) and starting their own businesses (entrepreneurship). The middle class now focuses more on quality and comfort in their lifestyle. They prefer better living standards and look for stable and secure housing options. They give opportunities for business to expand them. Key words: Middle class, Financial participation, Business growth, Consumer behavior