Effects of Organizational Support for Green Environment Practices Implementation on Hotel Performance in Uganda’s Conservation Areas

The study sought to determine the effect of organisational support (OS) for energy-saving, water conservation, and waste management practices implementation on hotel performance (HP) in conservation areas in Uganda. The study used a correlational research design with quantitative methods about OS and HP. Krejcie and Morgan's 1970 sample size determination table was applied in selecting 265 participants from a population of 851 employees in 19-star-rated hotels from the study area. These participants were selected using multistage sampling consisting of stratified, proportional, and simple random sampling. Data was collected via self-administered questionnaires distributed with the help of trained research assistants. Construct validity was evaluated through factor analysis, using both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Data was subjected to descriptive and factor analysis in SPSS 25 and partial least structural equation modelling (PLS-SEM) in SmartPLS4 for modelling and hypothesis testing. The results indicate that the OS accounts for 54.4% (R2 =0.538) of the variation in hotel performance. Specifically, the results show that OS (P<0.05), had a direct significant effect on hotel performance in conservation areas in Uganda. The blindfolding results confirm adequate predictive relevance, with the lowest Q² value at 0.538. The results show that all of the Q2 predicted statistics for the endogenous latent variable and the measurement variables of the endogenous construct are greater than 0. The study concluded that organizational support mechanisms for green environment practices implementation are essential, and have a significant effect on hotel performance in conservation areas in Uganda. The results of this study are useful to policymakers and industry practitioners by providing relevant insights in guiding decision-making to improve hotel performance. It also adds to the existing body of knowledge on the discussions relating to organizational support and hotel performance.