Evaluating the Internship Performance of Bachelor of Science in Business Administration major in Marketing Management Graduates: An Indicator of Employment Readiness

This study assessed the internship performance of 70 Bachelor of Science in Business Administration major in Marketing Management (BSBA Marketing Management) students from a local college. The primary objectives were to evaluate the students’ competence in job knowledge, practical skills, work attitude, and self-esteem as indicators of employment readiness. Data were collected through surveys administered to the interns’ immediate supervisors. Findings revealed that students exhibited high competency, with weighted means of 4.5 for job knowledge, 4.9 for practical skills, 4.6 for work attitude, and 4.1 for self-esteem. Notably, a significant positive correlation emerged between the program outcomes and the indicators outlined in CHED Memorandum Order (CMO) 17, Series of 2017, highlighting the alignment of the BSBA Marketing Management curriculum with national competency standards. Interns demonstrated abilities in business environment assessment, strategic decision-making, operational strategy development, new business ideation, management of strategic business units, and business research. These competencies affirm that graduates are well-prepared for employment in the marketing sector. The study recommends enhancing outcome-based activities, introducing cultural and professional exposure programs, conducting annual curriculum reviews with industry experts, and implementing a continuous quality improvement (CQI) framework for program monitoring and evaluation. Future research, such as tracer studies, is suggested to track graduate performance and further inform curriculum development. These initiatives aim to ensure that the BSBA Marketing Management program remains responsive to industry needs and effectively prepares students for professional success. Keywords: Employment, internship, marketing management, on-the-job training, programs outcomes, job knowledge, practical skills, work attitude, self-esteem