Effect of Business Advisory Services on the Success of Entrepreneurial Projects in Gasabo District, Rwanda

The purpose of this study was to assess the effect of business advisory services on the success of entrepreneurial project implemented by Bank of Kigali Urumuri in partnership with Inkomoko. The study focuses on examines the impact of Training and Financing services, Connectivity and Coaching Services and Inclusion Advocacy services on success of the Urumuri project. The study was guided by Social Capital Theory, Knowledge Based Theory and Entrepreneurial Theory. The study employed descriptive and correlational research designs. A sample size of 162 was drawn from a target population of 276 individuals. This sample size was determined utilizing Yamane Taro’s formula. Both simple random sampling and purposive sampling were used. The study employed questionnaire and interview guide for data collection. Collected data were analyzed using descriptive and inferential statistics. The results showed that there is positive and significant effect of (t=14.462, p-value=.000˂0.05) Training & Financing services on success of Urumuri project in Gasabo district, further, there is positive and significant effect of (t=9.237, p-value=.000˂0.05) Connectivity & Coaching services on success of Urumuri project in Gasabo district, additionally, there is positive and significant effect of (t=2.909, p-value=.005˂0.05) Inclusion Advocacy services on success of Urumuri project in Gasabo district. The study concludes that The study concludes that Training & Financing services, Connectivity & Coaching services and Inclusion Advocacy services significantly contribute to predicting and positively influencing the success of Rwandan entrepreneurial project implemented by Bank of Kigali Urumuri in partnership with Inkomoko. The study suggests that project managers should strengthen training programs by incorporating industry-specific mentorship and hands-on financial management skills would equip entrepreneurs with practical knowledge, reducing business failures due to poor financial planning. Further, project managers should expand these services to include digital platforms, ensuring a wider audience, including entrepreneurs in rural and underserved areas, benefit from expert guidance. Additionally, project managers should address inclusion policies such as tax incentives for businesses that support inclusive entrepreneurship, grants targeting underrepresented entrepreneurs, and tailored capacity-building initiatives should be introduced.