Freelancers in the Creative Industries An In-Depth Analysis of Flexibility and Uncertainty

This study analyzes work flexibility in freelancing, whether it provides more freedom or creates challenges, and explores freelancers' strategies in dealing with uncertainty. Using a qualitative approach through interviews, this study shows the results that, on the one hand, flexibility provides freedom in choosing projects, organizing work time, and ways of working, which has an impact on the freedom to be able to choose the type and number of projects, positive mental stimulation, adjusting work and personal life, ease of reaching professional networks and stimulation of creativity. However, on the other hand, flexibility also brings challenges, such as the lack of protection for the projects worked on, facing clients with various characteristics, indistinct boundaries between personal and professional life, and the risk of working late into the night and weekends. In addition, freelancers face uncertainties regarding project stability, income, and long-term career prospects, which leads them to employ various strategies such as good time management, seeking alternative opportunities, implementing effective marketing strategies, sound financial management, developing skills outside their primary field, and moonlighting. This research provides insight into freelancers' work dynamics and its implications for human resource management in the creative industry. Keywords: Freelancer; Creative industry; Flexibility; Uncertainty