EVALUATING CONSUMER SATISFACTION AND PREFERENCES TOWARDS STREET FOOD IN COIMBATORE CITY

This research investigates consumer satisfaction and attitudes towards street food in Coimbatore City,specifically taste, affordability, hygiene, and accessibility. Street food is an integral part of the daily lives of most residents, providing affordable and convenient meal solutions in the midst of their busy lifestyles. Nevertheless, problems like irregular hygiene practices and quality standards pose serious issues. Based on primary data gathered through structured questionnaires and supplemented with secondary data, the study uses simple percentage analysis and weighted average analysis to analyse consumer perceptions.The results indicate that price or affordability is the most significant determinant of street food consumption, with consumers' concern for hygiene still being a very important issue. The research highlights the importance of enhanced food safety measures, vendor training, and regulatory enforcement to improve consumer satisfaction and promote the sustainability of the street food industry in Coimbatore.