Organisational Performance as Outcome of Strategic Partnerships in the Context of Selected Quickmart Supermarkets in Nairobi City County, Kenya

Quickmart supermarket as part of the retail sector is still fragmented with 53 stores across the country that has many opportunities of few competing stores and untapped market in a Kenyan population of above 53 million. Quickmart extended its outlets in Uganda and Rwanda and has its shares listed in Uganda and Rwanda Stock Exchange, yet it has not adequately secured the high demand of products and services in the sector. This study explored the effects of strategic partnerships as an aspect of strategic objectives on the performance of Quickmart Supermarket in Nairobi City County, Kenya. The study employed a descriptive research design to target a population size of 588 respondents in six Quickmart supermarkets in the region. The sample size was 258 participants. Primary and secondary data was collected using questionnaires and secondary sources respectively. Data was utilized for analysis by employing descriptive and inferential statistics. Findings indicate a significant positive relationship between strategic partnerships and the organizational performance of Quickmart supermarkets in Nairobi City County. Business partnerships are found to drive market expansion and innovation. The study concludes that a multifaceted strategic approach significantly boosts Quickmart supermarket's performance highlighting the importance of continuous improvement and adaptation in a competitive retail environment.