Nods of Agreement: Webcam-Driven Avatars Improve Meeting Outcomes and Avatar Satisfaction Over Audio-Driven or Static Avatars in All-Avatar Work Videoconferencing
Avatars are edging into mainstream videoconferencing, but evaluation of how avatar animation modalities contribute to work meeting outcomes has been limited. We report a within-group videoconferencing experiment in which 68 employees of a global technology company, in 16 groups, used the same stylized avatars in three modalities (static picture, audio-animation, and webcam-animation) to complete collaborative decision-making tasks. Quantitatively, for meeting outcomes, webcam-animated avatars improved meeting effectiveness over the picture modality and were also reported to be more comfortable and inclusive than both other modalities. In terms of avatar satisfaction, there was a similar preference for webcam animation as compared to both other modalities. Our qualitative analysis shows participants expressing a preference for the holistic motion of webcam animation, and that meaningful movement outweighs realism for meeting outcomes, as evidenced through a systematic overview of ten thematic factors. We discuss implications for research and commercial deployment and conclude that webcam-animated avatars are a plausible alternative to video in work meetings.
Authors
- Fang Ma (ORCID: https://orcid.org/0000-0001-5476-6982)
- Payod Panda (ORCID: https://orcid.org/0000-0002-8208-4185)
- Marta Wilczkowiak (ORCID: https://orcid.org/0009-0006-7695-4216)
- Charlie Hewitt (ORCID: https://orcid.org/0000-0003-3943-6015)
- Lohit Petikam (ORCID: https://orcid.org/0000-0001-6629-7490)
- Sean Rintel (ORCID: https://orcid.org/0000-0003-0840-0546)
- Xueni Pan (ORCID: https://orcid.org/0000-0002-1282-1469)
- Lev Tankelevitch (ORCID: https://orcid.org/0000-0003-1286-5194)
- Marco Gillies (ORCID: https://orcid.org/0000-0002-3100-9230)
- Ju Zhang
- James Clemoes (ORCID: https://orcid.org/0009-0009-5083-201X)
- Torang Asadi
Institutions
- Microsoft (United States) (US)
- Microsoft Research (United Kingdom) (GB)
- Goldsmiths University of London (GB)
Publication Details
- Journal
- Proceedings of the ACM on Human-Computer Interaction
- Published
- 2025-05-02
- DOI
- https://doi.org/10.1145/3711040
- Primary Topic
- Virtual Reality Applications and Impacts
- Type
- article
- Field-Weighted Citation Impact
- 0.00