Investigating Human Trafficking Recruitment Online: A Study of Fraudulent Job Offers on Social Media Platforms

In recent years, human traffickers have increasingly relied on social media to target and recruit victims. However, limited research has been conducted on the recruitment methods used for human trafficking on social media, particularly in developing countries. Through in-person and digital observations, interviews, and case analysis, our paper sheds light on the tactics used by traffickers on social media to lure people into trafficking and highlights the characteristics of suspicious job advertisements used for human trafficking recruitment. Our paper also discusses the investigative techniques employed by anti-trafficking experts to address recruitment and the challenges they face when identifying and investigating fraudulent jobs. Based on these findings, we provide recommendations on how technology can help tackle the problem of recruiting people online, and suggest design implications to improve the safety of social media platforms. Furthermore, we discuss the challenges and ethical considerations in developing anti-trafficking software and provide suggestions for addressing these challenges.

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Publication Details

Journal
Proceedings of the ACM on Human-Computer Interaction
Published
2025-05-02
DOI
https://doi.org/10.1145/3711016
Citations
3
Primary Topic
Sex work and related issues
Type
article
Field-Weighted Citation Impact
12.60
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article

Investigating Human Trafficking Recruitment Online: A Study of Fraudulent Job Offers on Social Media Platforms

Marina Denise Jirotka, Omer Gunes, Towera Jessica Moyo
3 citations
Proceedings of the ACM on Human-Computer Interaction
Sex work and related issues
12.60
article

Investigating Human Trafficking Recruitment Online: A Study of Fraudulent Job Offers on Social Media Platforms

Marina Denise Jirotka, Omer Gunes, Towera Jessica Moyo
article en
3 citations

Abstract

In recent years, human traffickers have increasingly relied on social media to target and recruit victims. However, limited research has been conducted on the recruitment methods used for human trafficking on social media, particularly in developing countries. Through in-person and digital observations, interviews, and case analysis, our paper sheds light on the tactics used by traffickers on social media to lure people into trafficking and highlights the characteristics of suspicious job advertisements used for human trafficking recruitment. Our paper also discusses the investigative techniques employed by anti-trafficking experts to address recruitment and the challenges they face when identifying and investigating fraudulent jobs. Based on these findings, we provide recommendations on how technology can help tackle the problem of recruiting people online, and suggest design implications to improve the safety of social media platforms. Furthermore, we discuss the challenges and ethical considerations in developing anti-trafficking software and provide suggestions for addressing these challenges.

Proceedings of the ACM on Human-Computer InteractionVol. 9(2)
University of Oxford (GB)
Decent work and economic growth, Gender equality
Openalex Percentile: Top 2%
Sex work and related issues
12.60
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